Sigh Fi
Honestly, I understand Sci Fi’s desire to become more mainstream–they want to make more money. They feel they’ve pigeonholed themselves by marketing only towards a niche audience. But seriously, come on… Syfy just sounds ridiculous. And really, who’re they trying to fool?
Realistically, I suppose it doesn’t really make much difference for me. If there’s a show I want to watch, I’ll watch it regardless of the network. Then again, I assume I’m not the audience this new branding is suppose to attract. Considering who it is supposed to attract, it’s probably only a matter of time before they start playing reruns of The Hills.